wildwood

packaging design

about the project:

project type: student project
programs used: indesign, illustrator
deliverables: minimalist packaging

fun facts: a best of show american advertising award winner!
want to see my process? click here!

my goal for wildwood was to revolutionize the conventional plastic packaging used for granola bars. recognizing the urgency of environmental sustainability, i worked to redefine packaging solutions. after extensive research and consideration, i decided to integrate seed paper as a sustainable alternative. this innovative approach not only addresses the issue of plastic waste, but also transforms each box into a small yet impactful contribution to our planet’s well-being.

i was inspired by the innate beauty of nature. drawing upon organic elements and natural landscapes, i crafted a series of vector illustrations to encapsulate the essence of wildwood. each visual element was thoughtfully curated to evoke a sense of harmony and eco-consciousness, seamlessly aligning with the brand’s ethos of sustainability and a positive environmental impact.

not only do i hope to challenge the status quo of packaging design, but also to ignite a conversation about responsible consumption and the power of conscious design choices. by blending creativity with purpose, i strive to inspire others to embrace sustainable practices and make a positive impact on our planet—one seed paper box at a time!